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本文導(dǎo)讀目錄：

1、英夫婦生前收藏大批拖拉機拍出1400萬元

2、英文丨農(nóng)機行業(yè)10大“小趨勢”醞釀大變革

3、英軒農(nóng)裝全新一代“國四”產(chǎn)品正式下線

英夫婦生前收藏大批拖拉機拍出1400萬元 ♂

英夫婦生前收藏大批拖拉機拍出1400萬元

據(jù)英國《每日郵報》5月30日報道，英國伯克郡男子約翰·基利（John Keeley）與妻子梅莉（May）生前收集了50臺古董拖拉機與15臺蒸汽機，近日，他們的親戚對這些藏品進行了拍賣，總計拍出150萬英鎊（約合人民幣1400萬元）。

英文丨農(nóng)機行業(yè)10大“小趨勢”醞釀大變革 ♂

英文丨農(nóng)機行業(yè)10大“小趨勢”醞釀大變革

Rather than the big trends that the average person can't control, it's the "small trends" that create the big changes that really bring opportunity to everyone.

The future of agricultural machinery is being shaped, honed and driven by many small trends. So what are some trends in the farm machinery industry?

Small trend 1: unmanned

According to the published data of agricultural machinery purchase subsidy system in 2018, the sales volume of plant protection unmanned aerial vehicle is about 300 million yuan. Although the number is insignificant, unmanned is the general trend of agricultural machinery in China and even in the world.

Minor trend 2: domestic brand single product breakthrough

In the market competition of agricultural machinery industry, such as the market of southern paddy field, offensive and defensive battle is in full blast, Japanese brand defense, more than 100 domestic brand attack, some domestic brands have achieved a single product breakthrough.

Domestic brand single product breakthrough is a quantitative change. The amount of accumulation to a certain stage is bound to cause qualitative change, the global agricultural machinery China era is bound to come.

Mini-trend 3: consumption goes down

Agricultural machinery industry also has the symptom of consumption downgrading, so we call it "small trend". The author summarized the downgrading of agricultural machinery consumption into 7 aspects:

From hunger to saturation

From much money to less money smart consumer

From field crops to cash crops, product demand from high power and high efficiency to small and medium-sized transformation.

From the policy frequently established to less policy

Users from immature to rational maturity

From new machine to second-machines

From personal purchase to machine share

The author believes that consumption degradation and consumption upgrading, as the two sides of the industry, will exist for a long time, and will be more and more prominent in recent years.

Minor trend 4: channel upturn

In order to fully contact with users, in order to increase the probability of terminal interception, in recent years agricultural machinery production enterprises are pushing the channel sinking and network dense planting.

But after the end of the golden decade, with the rise of big customers and reduced demand, agricultural machinery channel revenue is quietly happening.

Minor trend 5: the "three guarantees" period is prolonged

Agricultural machinery industry competition is not only white-hot, and is bound to be the upgrading of competition, "three guarantees" period extension has been a "small trend".

In fact, the extension of the "three guarantees" period was implemented as early as 2015 on tractors in China. That was the beginning of a "mini-trend".

Small trend 6: agricultural machinery insurance break

Auto insurance accounts for 7% to 15% of the profits of dealers in the auto industry. However, the domestic industry did not cause enough attention. But the biggest obstacle that agricultural machinery insurance promotes is the concept of the user and the responsibility after giving an accident affirmatory and decides loss.

Although agricultural machinery insurance has just germinated, the product competition into service competition, insurance business will become an important profit point manufacturers.

Small trend 7: electrification

In the field of electric agricultural machinery, domestic and foreign enterprises are at the same starting line. In terms of application, China seems to have an advantage over advanced agricultural machinery countries such as Europe, Japan and South Korea. The development of electric plant protection unmanned aircraft in China is of great concern.

Electrification is a "small trend" at present; the great era of electric agricultural machinery is not far away.

Mini-trend 8: mash-up innovation

In the domestic agricultural machinery industry, some enterprises are using mix-and-match innovation to find the advantage of differentiated competition, some excellent mix-and-match even created a new category of agricultural machinery.

Agricultural machinery technology is divided into bottom level technology (original technology) and application level technology. At present, the domestic agricultural machinery industry lacks advanced underlying technology, which is difficult to break through in a short term. However, at the application level, domestic enterprises can mix and match different technologies or graft them together to create a brand new category. This is a "mini-trend" and some domestic companies have successful precedents and are still making big strides in this direction.

Minor trend 9: the shift from hard power competition to soft power competition

Although the domestic agricultural machinery industry has not entered the digital era, but "from hard to soft""small trend" seems to have arrived.

China Yituo, Suzhou Jiufu, often hair farm outfit, tractor, rice transplanter "three guarantees" period extended to two years, and Anhui Chenyu dryer "three guarantees" period extended to three years, service competition is a typical soft power competition.

Product hardware Competition never end, high quality means cost increase, low price means profit reduction. However, soft competition, such as financial instruments and services, provides new value to users and is the best differentiated competition, which is not easy to imitate.

Minor trend 10: increased long-tail opportunities

On the whole, the domestic demand for grain crop-based field machines has reached stage saturation, and the demand for subsectors is increasing. This is a general trend, but specific to each subsector is a "small trend".

In the mature agricultural machinery market in Europe and the United States, there are more than 7,000 categories of agricultural machinery, but there are only 4,000 categories in China, that is to say, there are 3,000 new categories of domestic market segments to be explored in the future, these segments of demand is the long tail opportunity.

Once again: "small trends" are trends that affect trends, changes that bring about change! So now and in the future, agricultural machinery enterprises should grasp the "small trend", ready to embrace the big trend.

英軒農(nóng)裝全新一代“國四”產(chǎn)品正式下線 ♂

英軒農(nóng)裝全新一代“國四”產(chǎn)品正式下線

在“碳達峰、碳中和”新時代背景下，農(nóng)業(yè)機械國四排放升級切換已經(jīng)到來。時間進入11月下旬，正式切換國四的日子就在眼前。英軒農(nóng)裝以政策引領(lǐng)為導(dǎo)向，以客戶需求為核心，推動拖拉機、玉米機全系列國四新品如期登場。

11月24日上午，英軒農(nóng)裝事業(yè)部總經(jīng)理助理于煥龍宣布“國四拖拉機、玉米機批量驗證合格，準(zhǔn)許下線”，全新一代國四農(nóng)機產(chǎn)品載譽下線，“國四時代”的到來，標(biāo)志著英軒農(nóng)裝發(fā)展邁入全新時代。

科技引領(lǐng)未來，創(chuàng)新驅(qū)動發(fā)展

面對國四切換政策要求，早在2020年英軒農(nóng)裝就開始了國四產(chǎn)品的研發(fā)、試制及整機驗證等工作。此次國四產(chǎn)品在滿足國家環(huán)保排放標(biāo)準(zhǔn)的要求上，兼容客戶體驗和經(jīng)濟效益的雙價值取向，英軒農(nóng)裝已經(jīng)具備了國四產(chǎn)品批量生產(chǎn)的絕對實力。

品質(zhì)塑造品牌，質(zhì)量贏得市場

英軒重工自進入農(nóng)業(yè)裝備行業(yè)以來，從第1臺整機生產(chǎn)，到現(xiàn)在全新一代國四產(chǎn)品下線，品牌競爭力與影響力不斷增強，先后榮獲中國農(nóng)業(yè)機械年度TOP50+金禾獎、市場領(lǐng)先獎等獎項，當(dāng)選中國農(nóng)業(yè)機械工業(yè)協(xié)會理事單位等一系列榮譽，英軒農(nóng)裝不斷用全新的姿態(tài)沖擊新的成就。

品質(zhì)英軒，見證“國四”新篇章。國四新標(biāo)準(zhǔn)實施后，不僅有利于農(nóng)機污染防治，也對農(nóng)機產(chǎn)業(yè)升級起到推動作用。英軒全系列國四拖拉機采用EGR+DOC+DPF或DOC+DFP+SCR技術(shù)路線，英軒國四玉米收獲機采用DOC+DFP+SCR技術(shù)路線，工廠持續(xù)優(yōu)化工藝布局，對高品質(zhì)低灰分機油、尿素加注設(shè)備，后處理分裝以及電控系統(tǒng)等多項技術(shù)進行升級改造，并已配備尾氣檢測設(shè)備、PEMS測試設(shè)備等硬件設(shè)施，有效保證了產(chǎn)品質(zhì)量的可靠性。

打造專業(yè)服務(wù)隊伍，消除客戶后顧之憂

英軒農(nóng)裝國四新標(biāo)準(zhǔn)農(nóng)機產(chǎn)品不僅驗證合格批量下線，公司更提前對服務(wù)團隊進行了全方位培訓(xùn)，全員進入“國四”時代。強化全員服務(wù)意識，提高服務(wù)人員維修技能，加強電控原理、專業(yè)維修工具以及計算機軟件的應(yīng)用，持續(xù)賦能提升，最終實現(xiàn)服務(wù)營銷，為國四產(chǎn)品保駕護航。

未來，英軒農(nóng)裝將持續(xù)發(fā)揮農(nóng)業(yè)機械化發(fā)展的中堅力量，不斷創(chuàng)新發(fā)展，多層次布局，驅(qū)動農(nóng)業(yè)裝備產(chǎn)業(yè)的可持續(xù)發(fā)展。