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本文導(dǎo)讀目錄：

1、對(duì)標(biāo)IPO，哪些農(nóng)機(jī)企業(yè)能做大做強(qiáng)（中英雙語）

2、對(duì)標(biāo)江浙鄉(xiāng)村振興典型經(jīng)驗(yàn) 對(duì)接優(yōu)秀特色產(chǎn)業(yè)

3、對(duì)標(biāo)約翰迪爾全球質(zhì)量體系　迪爾寧波工廠著力打造高質(zhì)量制造中心

對(duì)標(biāo)IPO，哪些農(nóng)機(jī)企業(yè)能做大做強(qiáng)（中英雙語） ♂

對(duì)標(biāo)IPO，哪些農(nóng)機(jī)企業(yè)能做大做強(qiáng)（中英雙語）

說說IPO的前世今生

Talk about the past life of the IPO

市場(chǎng)經(jīng)濟(jì)是競(jìng)賽中贏者通吃，輸者死亡的殘酷拼搏場(chǎng)。作為企業(yè)，要么做大做強(qiáng)，要么成為別人的盤中餐。這里沒有折衷，從來不相信眼淚。資本在這場(chǎng)博弈中，成也蕭何，敗也蕭何。當(dāng)你志得意滿時(shí)，它會(huì)錦上添花，讓你處在燈火斕姍中。當(dāng)你落寞敗北時(shí)，它會(huì)落井下石，讓你更難堪，狠不得有個(gè)地縫鉆下去。曾幾何時(shí)，歐洲國(guó)家創(chuàng)造性地摧生了IPO，鑄就了歐洲國(guó)家一大批發(fā)達(dá)的經(jīng)濟(jì)體；IPO不失時(shí)機(jī)的作了回“接生婆”，大批跨國(guó)企業(yè)因此如雨后春筍，一路攻城略地，風(fēng)彌全球。

30年前，我國(guó)陸續(xù)發(fā)生了三件奠基性大事：

struggle in the competition. As an enterprise, either become bigger and stronger, or become someone else's food. There is no compromise here, never believe in tears. Capital in this game, into also xiao, defeat also xiao. When you are satisfied, it will be the icing on the cake, let you in the bright lights. When you are lonely defeat, it will be down stone, let you more embarrassed, ruthless can not have a seam to drill down. Once upon a time, European countries creatively destroyed IPO, created a large number of developed European economies; IPO lost no time to the "midwife", a large number of multinationalenterprises, the world. Thirty years ago, three groundbreaking events took place in China:

一是確立了我國(guó)經(jīng)濟(jì)體制改革的總目標(biāo)是建立社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制。其意義在于把經(jīng)濟(jì)發(fā)展的主動(dòng)權(quán)交給了市場(chǎng)經(jīng)濟(jì)主體，從而迸發(fā)出經(jīng)濟(jì)發(fā)展的“井噴效應(yīng)”。

First, the overall goal of China's economic system reform is to establish a socialist market economic system. Its significance lies in giving the initiative of economic development to the main body of market economy, thus bursting out the "blowout effect" of economic development.

二是重回WTO，我國(guó)成長(zhǎng)為“世界工廠”。世界面對(duì)中國(guó)的經(jīng)濟(jì)蘺芭墻被“規(guī)則”性拆除，外貿(mào)成為拉動(dòng)經(jīng)濟(jì)的“三駕馬車”之一。短短20余年，我國(guó)就成為世界第二大經(jīng)濟(jì)體。

The second is to return to the WTO, China grew into the "factory of the world". The world's economic wall facing China has been removed by "rules", and foreign trade has become one of the "troika" to drive the economy. In just over 20 years, China has become the world's second largest economy.

三是引入IPO機(jī)制。通過這一機(jī)制，把社會(huì)閑散資金集腋成裘，為企業(yè)缺乏發(fā)展資金解難。出資者和企業(yè)各得其所。

Third, the introduction of the IPO mechanism. Through this mechanism, the social idle funds set into a mickle, for the lack of development funds to solve the problem. The investor and the enterprise are their place.

什么是IPO

what is IPO

IPO是Initial Public Offering的英語縮寫。意即企業(yè)或公司首次公開募股。公司通過公開募股的方式上市，獲得穩(wěn)定的發(fā)展資金。認(rèn)購(gòu)者則從股票增殖中獲得出資收益。如果公司經(jīng)營(yíng)不善，股票持有人則承擔(dān)與持股相等的損失（有限責(zé)任）。證監(jiān)機(jī)構(gòu)對(duì)首次公開募股者負(fù)監(jiān)督管理責(zé)任，以確保盈利前景好近幾年財(cái)務(wù)無虧損的公司有資格公開上市募股。

The IPO is short in English for Initial Public Offering. It means an initial public offering of a company or a company. The company went public through a public offering to obtain stable development funds. Subscribers get the investment income from the stock proliferation. If the company is not well managed, the stock holder will bear the loss equal to the holding (limited liability). CSRC institutions are responsible for the supervision and management of ipo issuers to ensure that companies with good earnings prospects and no financial losses in recent yearsare eligible for public listing.

上市前，在詢價(jià)機(jī)制下，新股發(fā)行價(jià)格并不事先確定，而在固定價(jià)格方式下，主承銷商根據(jù)估值結(jié)果及對(duì)投資者需求的預(yù)計(jì)，直接確定一個(gè)發(fā)行價(jià)格。固定價(jià)格方式相對(duì)較為簡(jiǎn)單，但效率較低。過去中國(guó)一直采用固定價(jià)格發(fā)行方式，2004年12月7日證監(jiān)會(huì)推出了新股詢價(jià)機(jī)制，邁出了市場(chǎng)化的關(guān)鍵一步。發(fā)行方式確定以后，進(jìn)入了正式發(fā)行階段，此時(shí)如果有效認(rèn)購(gòu)數(shù)量超過了擬發(fā)行數(shù)量，即為超額認(rèn)購(gòu)，超額認(rèn)購(gòu)倍數(shù)越高，說明投資者的需求越為強(qiáng)烈。

in advance, but under the fixed price, the lead underwriter directly determines an issue price according to the valuation results and the expectation of investors' demand. Fixed price mode is relatively simple, but the efficiency is low. In the past, China has been using the fixed price issuance method. On December 7,2004, the CSRC launched the inquiry mechanism of new shares, which is a key step in marketization. After the issuance method is determined, it has entered the formal issuance stage. At this time, if the effective subscription quantity exceeds the proposed issuance quantity, it is oversubscribed. The higher theoversubscription multiple, the stronger the demand of investors is.

在超額認(rèn)購(gòu)的情況下，主承銷商可能會(huì)擁有分配股份的權(quán)利，即配售權(quán)，也可能沒有，依照交易所規(guī)則而定。通過行使配售權(quán)，發(fā)行人可以達(dá)到理想的股東結(jié)構(gòu)。在中國(guó)，主承銷商不具備配售股份的權(quán)利，必須按照認(rèn)購(gòu)比例配售。

In the event of an oversubscription, the lead underwriter may have the right to distribute the shares, the allotment right, and may or may not be so, in accordance with the exchange rules of the Exchange. By exercising the allotment right, the issuer can achieve an ideal shareholder structure. In China, the lead underwriter does not have the right to place the shares and must place them in proportion to the subscription.

當(dāng)出現(xiàn)超額認(rèn)購(gòu)時(shí)，主承銷商還可以使用"超額配售選擇權(quán)"(又稱"綠鞋")增加發(fā)行數(shù)量。"超額配售選擇權(quán)"是指發(fā)行人賦予主承銷商的一項(xiàng)選擇權(quán)，獲此授權(quán)的主承銷商可以在股票上市后的一定期限內(nèi)按同一發(fā)行價(jià)格超額發(fā)售一定比例的股份，在此期間內(nèi)，如果市價(jià)低于發(fā)行價(jià)，主承銷商直接從市場(chǎng)購(gòu)入這部分股票分配給提出申購(gòu)的投資者，如果市價(jià)高于發(fā)行價(jià)，則直接由發(fā)行人增發(fā)。這樣可以在股票上市后一定期間內(nèi)保持股價(jià)的相對(duì)穩(wěn)定，同時(shí)有利于承銷商抵御發(fā)行風(fēng)險(xiǎn)，每有分析行情線。

When oversubscription occurs, the lead underwriter can also use the "overallotment option" (also known as "green shoes") to increase the number of issues."Over-allotment option" refers to the issuer gives lead underwriters an option, by the authorized lead underwriters can be in the stock listed within a certain period of time by the same issue price excess percentage of shares, in this period, if the market price is lower than the price, lead underwriters directly from the market shares allocated to purchase investors, if the market price is higher than directly by the issuer. In this way, the stock price can be maintained for a certain period after the listing, and the underwriters can resist the issuance risk, with every analysis of the market line.

農(nóng)機(jī)企業(yè)排隊(duì)IPO

Agricultural machinery enterprises queue up for IPO

2023年4月6日上午，隨著花溪科技少帥孟家毅手起鐘響，國(guó)內(nèi)農(nóng)機(jī)行業(yè)新增了一家上市公司。

On the morning of April 6,2023, with the bell ringing of Meng Jiayi, the young marshal of Huaxi Technology, a new listed company was added in the domestic agricultural machinery industry.

花溪科技股份有限公司，國(guó)內(nèi)農(nóng)機(jī)圈更熟悉的名字是花溪玉田，是國(guó)內(nèi)專業(yè)從事農(nóng)作物秸稈打捆機(jī)業(yè)務(wù)的細(xì)分領(lǐng)域隱形冠軍，是國(guó)內(nèi)小方捆機(jī)行業(yè)的領(lǐng)軍企業(yè)。時(shí)勢(shì)成就英雄，花溪科技近幾年櫛風(fēng)沐雨、披荊斬棘，經(jīng)過兩代人的努力，憑著實(shí)力和專業(yè)水準(zhǔn)以及連續(xù)三年時(shí)間的準(zhǔn)備，終于敲開了北交所大門，據(jù)悉花溪科技是赴北交所上市的首家農(nóng)機(jī)裝備企業(yè)。

Huaxi Technology Co., Ltd., more familiar with the domestic agricultural machinery circle, is the invisible champion in the subdivision of crop straw baler business in China, and the leading enterprise in the domestic small square baler industry. In recent years, Huaxi Technology has, through two generations of efforts, with strength and professional standards and three consecutive years of preparation, finally opened the door of the North Exchange. It is reported that Huaxi Technology is the first agricultural machinery and equipment enterprise to be listed in the North Exchange.

有專家預(yù)計(jì)，隨著花溪科技IPO成功，國(guó)內(nèi)農(nóng)機(jī)企業(yè)的IPO閘門有可能會(huì)開啟，乘著國(guó)家強(qiáng)農(nóng)惠農(nóng)、資本助農(nóng)政策的東風(fēng)，濰柴雷沃、沃得農(nóng)機(jī)、缽施然、英虎機(jī)械、威馬、拓普云農(nóng)等企業(yè)的上市靴子會(huì)加速落地。有了示范效應(yīng)，后面會(huì)有更多的農(nóng)機(jī)企業(yè)沖刺資本市場(chǎng)，國(guó)內(nèi)農(nóng)機(jī)行業(yè)競(jìng)爭(zhēng)將升級(jí)，農(nóng)機(jī)行業(yè)第二次資本浪潮到來?？梢?，說國(guó)內(nèi)農(nóng)機(jī)行業(yè)是資本洼地當(dāng)實(shí)至名歸！除了花溪科技之外，國(guó)內(nèi)農(nóng)機(jī)行業(yè)最近一個(gè)赴交易所敲鐘的公司是山東弘宇股份，上市時(shí)間是2017年8月2日，之后的7年間，雖然有沃得農(nóng)機(jī)、威馬股份、極飛科技、缽施然等公司的前仆后繼沖擊IPO，但一直沒有再敲開主板市場(chǎng)大門，這對(duì)青春期的國(guó)內(nèi)農(nóng)機(jī)行業(yè)算得上是一種磨礪。

Huaxi Technology, the IPO gate of domestic agricultural machinery enterprises may be opened. Taking the advantage of the national policy of strengthening agriculture and benefiting farmers and capital assisting agriculture, the listing boots of Weichai Lewo, Ward Agricultural Machinery, BoShiran, Yinghu Machinery, Weima, Topu Yunnong and other enterprises will accelerate the landing. With the demonstration effect, there will be more agricultural machinery enterprises sprint behind the capital market, the domestic agricultural machinery industry competition will upgrade, thesecond capital wave of agricultural machinery industry arrival. Visible, say domestic agricultural machinery industry is capital depression when deserved! In addition to huaxi technology, the domestic agricultural machinery industry recently a exchange bell company is Shandong hong yu shares, the listing time is on August 2,2017, after seven years, although with agricultural machinery, horse shares, extremely fly technology, bowl ran company before after IPO, but never knocked on the main board market door, the adolescent domestic agricultural machinery industry is a kind of hone.

四千多家優(yōu)秀的企業(yè)如過江之鯽奔赴IPO戰(zhàn)場(chǎng)，說明IPO對(duì)企業(yè)具有巨大的價(jià)值。IPO之于農(nóng)機(jī)企業(yè)至少有以下的幾點(diǎn)好處：

More than 4,000 outstanding enterprises rushed to the IPO battlefield, indicating that IPO has great value to enterprises. IPO for agricultural machinery enterprises at least have the following benefits:

一是低成本的募集巨量資金，解決企業(yè)發(fā)展中的資金問題，加速企業(yè)成長(zhǎng)。2022年沃得招股說明書、2023年濰柴雷沃招股說明書上可看到兩個(gè)企業(yè)IPO募資分別為60億元、50億元。如果上市成功并順利地募資到巨額資金，兩家企業(yè)的發(fā)展速度會(huì)加速，同時(shí)會(huì)改變國(guó)內(nèi)，抑或全球農(nóng)機(jī)行業(yè)的競(jìng)爭(zhēng)格局。IPO募集來的資金來自特定發(fā)行對(duì)象或廣大股民，企業(yè)是無償使用的，回報(bào)股民的是未來的分紅，如果企業(yè)經(jīng)營(yíng)不善，無利潤(rùn)可分也不會(huì)承擔(dān)責(zé)任，與向銀行、金融機(jī)構(gòu)、個(gè)人融資相比，IPO上市融資是成本最低的一種途徑，這也是IPO最大的吸引力所在，也是企業(yè)對(duì)IPO趨之若鶩的原因。

First, raise a huge amount of funds at low cost to solve the capital problems in the development of enterprises and accelerate the growth of enterprises. In the prospectus of Ward in 2022 and the prospectus of Weichai Lewo in 2023, the IPO of the two enterprises raised 6 billion yuan and 5 billion yuan respectively. If the listing is successful and raises a huge amount of money, the growth of the two companies will accelerate and change the competitive pattern of the domestic and global agricultural machinery industry. IPO to raise moneyfrom specific object or the majority of people, enterprise is free of use, return people is the future dividends, if the enterprise management, no profit can not take responsibility, compared to the Banks, financial institutions, personal financing, IPO listed financing is a way of the lowest cost, this is also the biggestattraction of IPO, is also for the enterprise of the IPO.

二是企業(yè)知名度、美譽(yù)度、品牌影響力等無形價(jià)值。誠(chéng)然能成功IPO的農(nóng)機(jī)企業(yè)，在行業(yè)內(nèi)都是經(jīng)營(yíng)良性，有一定知名度的好公司，但是同樣都是好公司，有企業(yè)一旦成功上市，就會(huì)有鯉魚跳龍門效應(yīng)，從此之后呼風(fēng)喚雨、資源聚集。

Second, the enterprise visibility, reputation, brand influence and other intangible value. It is true that the successful IPO of agricultural machinery enterprises, in the industry are benign management, have a certain popularity of good companies, but the same are good companies, enterprises once successfully listed, there will be carp jump Longmen effect, from then on the wind and rain, resource gathering.

三是規(guī)范化經(jīng)營(yíng)，上市對(duì)農(nóng)機(jī)企業(yè)來講不僅僅是打通了直接融資的通道，更重要的是實(shí)現(xiàn)從商品經(jīng)營(yíng)到資本經(jīng)營(yíng)的跨越式發(fā)展，具有里程碑意義，上市是融資的機(jī)會(huì)，更是規(guī)范企業(yè)行為，全面提升企業(yè)的機(jī)會(huì)。

Third, standardized operation, listing for agricultural machinery enterprises is not only to open up the channel of direct financing, but more importantly, to realize the leap-forward development from commodity management to capital management, which has a milestone significance. Listing is a financing opportunity, but also to standardize enterprise behavior and comprehensively improve the opportunity of enterprises.

四是創(chuàng)業(yè)者和投資人可以通過資本市場(chǎng)讓自己的財(cái)富增值并變現(xiàn)等。從科創(chuàng)板、創(chuàng)業(yè)板、上交所主板、深交所主板、北交所IPO在審信息系統(tǒng)看，目前排隊(duì)申請(qǐng)IPO的公司有新疆缽施然、威馬農(nóng)機(jī)、沃得農(nóng)機(jī)、英虎農(nóng)機(jī)、濰柴雷沃、拓普云農(nóng)、潤(rùn)農(nóng)節(jié)水等。但以上的名單只是冰山的一角。目前農(nóng)機(jī)行業(yè)有數(shù)十家新銳企業(yè)正在磨刀霍霍，進(jìn)入資本市場(chǎng)取得新的斬獲是他們的天然訴求，且這些“新農(nóng)機(jī)”企業(yè)普遍有互聯(lián)網(wǎng)、智慧農(nóng)機(jī)的基因。

Fourth, entrepreneurs and investors can increase the value of their wealth and realize their wealth through the capital market. From the IPO information system of the Science and Technology Innovation Board, the GEM Board, the main board of the Shanghai Stock Exchange, the main board of the Shenzhen Stock Exchange and the Beijing Stock Exchange, the companies currently queuing for IPO include Xinjiang Bo Shiran, Weima Agricultural Machinery, Ward Agricultural Machinery, Yinghu Agricultural Machinery, Weichai Lewo, Tuopu Yunnong, Runnong WaterSaving, etc. But the above list is just the tip of the iceberg. At present, there are dozens of new enterprises in the agricultural machinery industry that are sharpening their knives. It is their natural appeal to enter the new gains in the capital market, and these "new agricultural machinery" enterprises generally have the genes of Internet and intelligent agricultural machinery.

可以說農(nóng)機(jī)行業(yè)這次IPO可謂浪潮洶涌，其中不乏如濰柴雷沃、沃得農(nóng)機(jī)這種行業(yè)內(nèi)的超級(jí)大腕，以及拓普云農(nóng)這種具備智慧農(nóng)業(yè)、農(nóng)業(yè)物聯(lián)網(wǎng)的高科技農(nóng)業(yè)公司。據(jù)行業(yè)專家分析，本輪IPO，第一波充當(dāng)先鋒隊(duì)的是濰柴雷沃、沃得農(nóng)機(jī)、英虎農(nóng)機(jī)等以傳統(tǒng)的拖拉機(jī)、聯(lián)合收獲機(jī)為主業(yè)的裝備制造型農(nóng)機(jī)企業(yè)，第二波、第三波將是天生帶著數(shù)字化、精準(zhǔn)化、智能化、無人化、新能源基因的“互聯(lián)網(wǎng)+農(nóng)機(jī)”“物聯(lián)網(wǎng)+農(nóng)機(jī)”“智慧農(nóng)業(yè)+農(nóng)機(jī)”的高科技農(nóng)機(jī)公司。

and agricultural Internet of Things. According to industry experts analysis, the IPO, the first wave as a vanguard is weichai lei wo, farmers, tiger with traditional tractors, joint harvester farm machinery of equipment manufacturing agricultural machinery enterprises, the second and third wave will be born with a digital, accurate, intelligent, unmanned, new energy gene "Internet + agricultural machinery" "Internet of things + agricultural machinery" "wisdom agriculture + agricultural machinery" high-tech agricultural machinery company.

這些農(nóng)機(jī)企業(yè)成功上市之后，屆時(shí)國(guó)內(nèi)資本市場(chǎng)將會(huì)真正地形成一個(gè)實(shí)力強(qiáng)大的農(nóng)機(jī)裝備板塊，有一些企業(yè)可能會(huì)赴海外上市，成為兩地或多地上市公司，在中國(guó)農(nóng)機(jī)走出去的進(jìn)程中，資本將會(huì)發(fā)揮引擎和引領(lǐng)者的雙重作用。

After the successful listing of these agricultural machinery enterprises, the domestic capital market will truly form a powerful agricultural machinery equipment sector, and some enterprises may go listed overseas and become listed companies in two places or more places. In the process of China's agricultural machinery going out, capital will play the dual role of engine and leader.

競(jìng)爭(zhēng)時(shí)代，企業(yè)對(duì)標(biāo)IPO無疑是做大做強(qiáng)的必經(jīng)之路

In the era of competition, the standard IPO is undoubtedly the only way to become bigger and stronger

中國(guó)農(nóng)機(jī)行業(yè)并沒有進(jìn)入品牌競(jìng)爭(zhēng)、社會(huì)營(yíng)銷競(jìng)爭(zhēng)階段，由于叢林化的競(jìng)爭(zhēng)環(huán)境，決定了中國(guó)農(nóng)機(jī)市場(chǎng)不會(huì)沿襲歐美國(guó)家的農(nóng)機(jī)市場(chǎng)的路線按部就班，為了盡快逃離紅海泥淖，幾乎所有完成原始積累的公司都選擇獨(dú)立IPO，也就是資本突圍。

China's agricultural machinery industry did not enter the stage of brand competition, social marketing competition, due to the jungle competition environment, determines China's agricultural machinery market will not follow the European and American agricultural machinery market route, in order to escape the red sea as soon as possible, almost all complete the original accumulation company choose independent IPO, namely capital to break.

只要IPO成功，不但前期付出的一切都會(huì)得到回報(bào)和變現(xiàn)，創(chuàng)始人和高管實(shí)現(xiàn)財(cái)富自由，從此跳入天門不在凡界，這是競(jìng)爭(zhēng)的升維，就相當(dāng)于從三維進(jìn)入四維空間，多一維對(duì)低維的競(jìng)爭(zhēng)伙伴就是降維打擊。

As long as the IPO is successful, not only everything paid in the early stage will be rewarded and realized, the founders and executives will realize wealth freedom and jump into the gate of the world. This is the dimension of competition, which is equivalent to entering the three-dimensional space, and the three-dimensional competition is the low-dimensional attack.

農(nóng)機(jī)行業(yè)已經(jīng)進(jìn)入多寡頭壟斷階段，同時(shí)競(jìng)爭(zhēng)升級(jí)，已進(jìn)入資本競(jìng)爭(zhēng)階段，但資本是較高級(jí)的競(jìng)爭(zhēng)，同時(shí)資本競(jìng)爭(zhēng)也是少數(shù)玩家的競(jìng)爭(zhēng)，沃得農(nóng)機(jī)、濰柴雷沃任何一家成功IPO，對(duì)雙方以及整個(gè)行業(yè)都會(huì)產(chǎn)生巨大而深遠(yuǎn)的影響，行業(yè)競(jìng)爭(zhēng)格局有可能煥然一新。

最高層面的競(jìng)爭(zhēng)是資本競(jìng)爭(zhēng)，贏家獲得是戰(zhàn)略的主動(dòng)，可以將別人獲得的時(shí)間和空間上的優(yōu)勢(shì)盡收囊中。未來唯大且強(qiáng)的農(nóng)機(jī)企業(yè)才能爭(zhēng)取一席之地，從全球范圍內(nèi)看，約翰迪爾、凱斯紐荷蘭、愛科、久保田、一拖、道依茨、馬斯奇奧等跨國(guó)巨頭或國(guó)內(nèi)頭部企業(yè)，幾乎都是上市公司，一拖還是A股和H股兩地上市公司，美國(guó)企業(yè)90%的融資來自直接融資，而國(guó)內(nèi)只有15%左右。

Agricultural machinery industry has entered the stage of oligopoly, competition at the same time, has entered the stage of capital competition, but capital is advanced competition, capital competition is also a few players competition, wo, any successful IPO, for both sides and the industry will have a huge and far-reaching influence, industry competition pattern may look brand-new. The highest level of competition is capital competition, the winner is the initiative of strategy, can be the time and space advantage of others. Future only big and strong agricultural machinerye for a place, globally, John Deere, the new Holland, love, kubota, A drag, way, mas, multinational giants or domestic head enterprise, is almost all listed companies, A drag or A shares and H shares both listed companies, 90% of American companies financing from direct financing, and domestic only about 15%.

國(guó)內(nèi)農(nóng)機(jī)企業(yè)要積極的擁抱資本，一方面是通過資本市場(chǎng)募資，幫助企業(yè)快速做出規(guī)模和行業(yè)影響力，另一方面利用上市公司平臺(tái)打造品牌形象和利用平臺(tái)資源整合行業(yè)存量資源，以壓縮成長(zhǎng)周期，迅速建立規(guī)模和實(shí)力優(yōu)勢(shì)。

Domestic agricultural machinery enterprises should actively embrace capital. On the one hand, they should raise funds through the capital market to help enterprises quickly make scale and industry influence; on the other hand, they should use the listed platform of listed companies to build brand image and use the platform resources to integrate the industry stock resources, so as to compress the growth cycle and quickly establish scale and strength advantages.

對(duì)標(biāo)江浙鄉(xiāng)村振興典型經(jīng)驗(yàn) 對(duì)接優(yōu)秀特色產(chǎn)業(yè) ♂

對(duì)標(biāo)江浙鄉(xiāng)村振興典型經(jīng)驗(yàn) 對(duì)接優(yōu)秀特色產(chǎn)業(yè)

　　4月11日至14日，天津市鄉(xiāng)村產(chǎn)業(yè)招商考察團(tuán)赴浙江省杭州市、湖州市和江蘇省南京市，學(xué)習(xí)考察現(xiàn)代都市型農(nóng)業(yè)發(fā)展典型經(jīng)驗(yàn)，與江浙地區(qū)優(yōu)秀企業(yè)對(duì)接洽談，開展招商推介，賦能天津鄉(xiāng)村振興全面推進(jìn)行動(dòng)實(shí)施。副市長(zhǎng)謝元帶隊(duì)學(xué)習(xí)考察招商。

　　考察團(tuán)一行在江浙兩省三市共考察3個(gè)類型11個(gè)特色點(diǎn)位，圍繞發(fā)展高端設(shè)施農(nóng)業(yè)，考察了四維生態(tài)科技（杭州）有限公司、水木九天現(xiàn)代農(nóng)業(yè)科技股份有限公司、百源康生態(tài)農(nóng)業(yè)有限公司和綠豐源谷生態(tài)農(nóng)業(yè)開發(fā)有限公司，重點(diǎn)學(xué)習(xí)了解了植物工廠、魚菜共生、生物提取等前沿技術(shù)研發(fā)應(yīng)用情況；圍繞強(qiáng)化科技支撐，考察了螞蟻科技集團(tuán)股份有限公司、南京國(guó)家現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)科技創(chuàng)新中心，重點(diǎn)學(xué)習(xí)了解了科技賦能農(nóng)業(yè)發(fā)展、促進(jìn)農(nóng)民增收等情況；圍繞發(fā)展鄉(xiāng)村旅游，考察了湖州市德清縣莫干山民宿聚集區(qū)，南京市江寧區(qū)谷里徐家院、鄉(xiāng)伴蘇家文創(chuàng)小鎮(zhèn)、菜塘大禮堂和富藍(lán)特藍(lán)莓種植專業(yè)合作社，重點(diǎn)學(xué)習(xí)了解了鄉(xiāng)村旅游規(guī)劃、建設(shè)、招商、運(yùn)營(yíng)以及壯大村集體經(jīng)濟(jì)和聯(lián)農(nóng)帶農(nóng)等方面情況，就鄉(xiāng)村旅游發(fā)展的規(guī)劃建設(shè)思路、招商運(yùn)營(yíng)模式和宣傳推廣方式等內(nèi)容，與當(dāng)?shù)卣块T、運(yùn)營(yíng)公司、民宿經(jīng)營(yíng)主體等進(jìn)行了深入交流探討。

　　考察期間，天津市農(nóng)業(yè)農(nóng)村委與螞蟻集團(tuán)簽訂《鄉(xiāng)村振興合作框架協(xié)議》，圍繞為天津各類農(nóng)業(yè)生產(chǎn)主體提供普惠金融服務(wù)、助力天津“三農(nóng)”領(lǐng)域信息化建設(shè)等方面達(dá)成合作共識(shí)。

　　14日上午，“聚商興農(nóng) 智美津城”天津市鄉(xiāng)村產(chǎn)業(yè)招商推介會(huì)在江蘇省南京市漢府酒店成功舉辦。市農(nóng)業(yè)農(nóng)村委主要負(fù)責(zé)同志圍繞天津鄉(xiāng)村振興全面推進(jìn)行動(dòng)方案進(jìn)行了招商推介，寧河、寶坻、薊州3個(gè)涉農(nóng)區(qū)分別推介了重點(diǎn)招商項(xiàng)目，天津農(nóng)商銀行主要負(fù)責(zé)同志介紹了金融支持招商項(xiàng)目有關(guān)政策。來自江蘇、浙江、山東等省市企業(yè)代表和天津市江蘇南京商會(huì)、南京市工商聯(lián)負(fù)責(zé)人共150余人出席推介會(huì)，26家企業(yè)和單位達(dá)成合作意向并簽署合作協(xié)議，簽約金額達(dá)20.85億元。

　　天津市副市長(zhǎng)謝元表示，江浙兩省推進(jìn)鄉(xiāng)村振興的理念新、政策實(shí)、服務(wù)優(yōu)、效果好，尤其是一大批實(shí)力雄厚的企業(yè)，以高度的社會(huì)責(zé)任感、敏銳的戰(zhàn)略眼光、敢為人先的創(chuàng)新思維，助力鄉(xiāng)村產(chǎn)業(yè)發(fā)展，極大地激發(fā)了鄉(xiāng)村整體活力，非常值得天津?qū)W習(xí)借鑒。天津正致力于打造現(xiàn)代都市型農(nóng)業(yè)升級(jí)版，擁有輻射北京、雄安、唐山等大城市群的1小時(shí)交通圈，以盤山、海河為代表的豐沛山水林田資源和良好生態(tài)環(huán)境，高標(biāo)準(zhǔn)農(nóng)田建設(shè)、農(nóng)業(yè)設(shè)施化生產(chǎn)、種業(yè)發(fā)展、“津農(nóng)精品”優(yōu)質(zhì)農(nóng)產(chǎn)品品牌等產(chǎn)業(yè)基礎(chǔ)，以及全方位的政策支持和優(yōu)質(zhì)便捷服務(wù)，能夠?yàn)閬斫蛲顿Y興業(yè)的企業(yè)家提供施展才華的廣闊空間和舞臺(tái)。

　　天津市人民政府副秘書長(zhǎng)王智毅，天津市農(nóng)業(yè)農(nóng)村委主要負(fù)責(zé)同志和分管負(fù)責(zé)同志，天津市文化和旅游局、天津市規(guī)劃資源局、天津市供銷合作社分管負(fù)責(zé)同志，10個(gè)涉農(nóng)區(qū)政府分管負(fù)責(zé)同志，以及天津農(nóng)商銀行、天津食品集團(tuán)、市旅游集團(tuán)、市農(nóng)村產(chǎn)權(quán)交易所主要負(fù)責(zé)同志參加學(xué)習(xí)考察招商活動(dòng)。

對(duì)標(biāo)約翰迪爾全球質(zhì)量體系　迪爾寧波工廠著力打造高質(zhì)量制造中心 ♂

對(duì)標(biāo)約翰迪爾全球質(zhì)量體系　迪爾寧波工廠著力打造高質(zhì)量制造中心

　　農(nóng)機(jī)行業(yè)近年一路下行，要問表現(xiàn)最穩(wěn)健的企業(yè)有哪幾家？約翰迪爾中國(guó)（下稱“迪爾中國(guó)）無疑是最值得稱道的其中之一。

　　迪爾中國(guó)“抗跌”的一個(gè)重要秘訣是其持久塑造的產(chǎn)品力?！俺形屹|(zhì)者，載我之名”，這家位列世界500強(qiáng)的制造企業(yè)，其品牌美譽(yù)度無疑首先基于擁有過硬質(zhì)量的產(chǎn)品。

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打造多功能拖拉機(jī)制造中心

　　3月19日，頭天一場(chǎng)淅淅瀝瀝的小雨過后，甬城寧波空氣中散發(fā)出更加泌人心脾的氣息。鎮(zhèn)海區(qū)內(nèi)占地160多畝的約翰迪爾（寧波）農(nóng)業(yè)機(jī)械有限公司（下稱“迪爾寧波工廠”）廠區(qū)干凈整潔，員工們正有條不紊地保持著生產(chǎn)的節(jié)拍。大院里整整齊齊擺放著兩列鮮艷的“迪爾綠”拖拉機(jī)，大概有三四百臺(tái)。迪爾寧波工廠廠長(zhǎng)孫寶林告訴記者，這都是按訂單生產(chǎn)即將待發(fā)的拖拉機(jī)，公司盡量控制好庫(kù)存、減少資金占用－－對(duì)于一家先進(jìn)的企業(yè)來說，這類做法顯然是工廠運(yùn)營(yíng)的題中之義。
　　
　　自2007年，約翰迪爾收購(gòu)原主營(yíng)中小馬力拖拉機(jī)的寧波奔野拖拉機(jī)廠，把迪爾在中國(guó)的拖拉機(jī)產(chǎn)品線向下大幅進(jìn)行了延伸。按中國(guó)的傳統(tǒng)，今年正好處于工廠的“本命之年”。如今，迪爾寧波工廠主要以生產(chǎn)30－100馬力的多功能中小型拖拉機(jī)為核心業(yè)務(wù)，同時(shí)組裝和銷售迪爾先進(jìn)的甘蔗收獲機(jī)產(chǎn)品（核心部件由國(guó)外進(jìn)口），10多年來寧波工廠已為中國(guó)市場(chǎng)提供了23萬余臺(tái)優(yōu)質(zhì)拖拉機(jī)。

　　目前，迪爾在中國(guó)有5個(gè)工廠，3家分公司和2個(gè)辦事處，近200家經(jīng)銷商。若按產(chǎn)值算，寧波工廠占到中國(guó)境內(nèi)的1/5?；蛟S這并不是一個(gè)大的數(shù)字，但對(duì)迪爾中國(guó)來說，寧波工廠身處水稻種植的南方，為迪爾保持著靈敏的水田“嗅覺”，其對(duì)迪爾中國(guó)甚至其全球的戰(zhàn)略意義均不可低估。從這種意義上說，寧波工廠近可作為中國(guó)的生產(chǎn)基地，而遠(yuǎn)點(diǎn)則可作為出口東南亞市場(chǎng)的“橋頭堡”。

　　在有些人看來，寧波工廠似乎是迪爾中國(guó)的一個(gè)雞肋，但在公司高管的眼里并非如此。實(shí)際上，在過去的幾年，雖遇到市場(chǎng)總體需求下降的影響，但寧波工廠通過盤活資產(chǎn)，努力降低成本以及積極開發(fā)新產(chǎn)品提升產(chǎn)品競(jìng)爭(zhēng)力等措施，公司在中小馬力拖拉機(jī)市場(chǎng)一直保持良好的市場(chǎng)份額。

　　按迪爾全球的規(guī)劃，寧波工廠正被打造成多功能拖拉機(jī)制造中心和全球優(yōu)質(zhì)拖拉機(jī)制造基地。去年底以來，經(jīng)過通盤考慮，迪爾將原在天津工廠生產(chǎn)的5E系列拖拉機(jī)轉(zhuǎn)移至寧波工廠生產(chǎn)，同時(shí)增加了604、1004兩個(gè)型號(hào)的拖拉機(jī)產(chǎn)品。這樣，寧波工廠生產(chǎn)的拖拉機(jī)包括2C（30－35馬力）、3B（40－60馬力）和5E（80－100馬力）三大產(chǎn)品系列。據(jù)迪爾寧波工廠廠長(zhǎng)孫寶林介紹，寧波工廠產(chǎn)品研發(fā)中心仍在天津，但寧波也有一個(gè)研發(fā)團(tuán)隊(duì)，主要負(fù)責(zé)已有產(chǎn)品的技術(shù)改進(jìn)，同時(shí)參與新產(chǎn)品項(xiàng)目的研發(fā)。

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　　為何做這種調(diào)整？迪爾中國(guó)銷售市場(chǎng)部副總經(jīng)理邊雅君介紹，迪爾5E系列拖拉機(jī)是迪爾2007年就開始針對(duì)中國(guó)市場(chǎng)進(jìn)行布局的產(chǎn)品，該系列產(chǎn)品重量輕，轉(zhuǎn)彎半徑小，兼顧水旱兩用、可延長(zhǎng)作業(yè)時(shí)間、增加用戶收益，因此5E系列成為寧波工廠主打的多功能拖拉機(jī)產(chǎn)品線的組成部分。

　　孫寶林稱，5E項(xiàng)目目標(biāo)已經(jīng)順利完成轉(zhuǎn)移，為了保證轉(zhuǎn)移成功，在生產(chǎn)體系上并未做任何改動(dòng)。而隨著針對(duì)一些目標(biāo)客戶運(yùn)輸成本的降低，公司通過供應(yīng)鏈的整合優(yōu)化、提升物料供應(yīng)的效率，對(duì)成本控制、提升產(chǎn)品競(jìng)爭(zhēng)力更有好處。

　　按迪爾的布局，寧波工廠的拖拉機(jī)與甘蔗收獲機(jī)還供出口業(yè)務(wù)，目前拖拉機(jī)已經(jīng)銷售到獨(dú)聯(lián)體、中東、非洲、東南亞等地區(qū)與國(guó)家，甘蔗收獲機(jī)也在積極拓展國(guó)內(nèi)與國(guó)際市場(chǎng)。

　　迪爾中國(guó)銷售市場(chǎng)部總經(jīng)理李立鳳稱，迪爾的一個(gè)原則就是做能做的事情，把自己的價(jià)值更好地傳遞給合作伙伴與終端用戶，2019年迪爾中國(guó)的目標(biāo)仍是追求健康增長(zhǎng)。“越是在行業(yè)低迷時(shí)期執(zhí)行力更重要，這幾年我們一直強(qiáng)調(diào)‘執(zhí)行’促增長(zhǎng)、強(qiáng)調(diào)執(zhí)行落地，連續(xù)幾年我們銷售額取得逆勢(shì)增長(zhǎng)。”

采用約翰迪爾全球制造標(biāo)準(zhǔn)的工廠

　　企業(yè)要保持在市場(chǎng)中的競(jìng)爭(zhēng)力，產(chǎn)品是王道。在農(nóng)業(yè)機(jī)械領(lǐng)域，產(chǎn)品可靠性尤其是用戶十分看重的，作為全球農(nóng)機(jī)巨頭，迪爾的成功之道之一就是擁有一流的質(zhì)量管理體系。

　　而寧波工廠作為迪爾中國(guó)旗下的一個(gè)工廠，自然也就是迪爾在全球的一個(gè)工廠。既同樣冠以“約翰迪爾”之名，也必不可負(fù)“承我質(zhì)者、載我之名”的責(zé)任與用戶期待。

　　據(jù)孫寶林介紹，寧波工廠2019年的工作重點(diǎn)首要的就是保證交付卓越質(zhì)量的產(chǎn)品，其次是按國(guó)家要求及時(shí)準(zhǔn)備國(guó)四產(chǎn)品的切換；第三是做好成本控制，做好精益生產(chǎn)，持續(xù)降低材料及人工成本。此外，工廠的一項(xiàng)重要工作是加強(qiáng)團(tuán)隊(duì)建設(shè)，“企業(yè)發(fā)展終歸離不開人，放在運(yùn)營(yíng)中的重中之重?！睂?duì)于一線員工，迪爾每年會(huì)安排兩次體檢，同時(shí)盡量規(guī)劃好淡旺季的工作，合理安排員工的時(shí)間、提高工作效率。近年來，寧波工廠的員工離職率小于5%。

　　迪爾寧波工廠正按照迪爾全球標(biāo)準(zhǔn)制造優(yōu)質(zhì)拖拉機(jī)，從體系、過程、手段和設(shè)備保證產(chǎn)品質(zhì)量。質(zhì)量不僅僅是說教，嚴(yán)苛的質(zhì)量意識(shí)與標(biāo)準(zhǔn)、先進(jìn)的工藝設(shè)備不可或缺。目前迪爾寧波工廠焊接、機(jī)加工、噴涂和變速箱以及整機(jī)裝配生產(chǎn)流程，內(nèi)控非常嚴(yán)格。近幾年工廠不斷引進(jìn)先進(jìn)設(shè)備、先進(jìn)的檢測(cè)和計(jì)量?jī)x器，致力于為市場(chǎng)，客戶提供卓越質(zhì)量的產(chǎn)品。去年，工廠投資購(gòu)買蔡司三座標(biāo)測(cè)量?jī)x，零部件測(cè)量更加精準(zhǔn)。目前寧波工廠有11臺(tái)加工中心，所有毛坯件自己加工，零部件的精細(xì)化質(zhì)量得到有效保障。值得一提的是，寧波工廠購(gòu)買大型設(shè)備時(shí)都需達(dá)到迪爾全球的標(biāo)準(zhǔn)，實(shí)現(xiàn)軟硬件的兼容，滿足迪爾工藝的設(shè)計(jì)要求。
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　　針對(duì)記者寧波工廠與迪爾在全球其他地方先進(jìn)工廠相比有何差距的疑惑，孫寶林坦承，目前寧波工廠整個(gè)生產(chǎn)體系與其他工廠并沒有較大差距，無外乎有的工廠生產(chǎn)環(huán)節(jié)自動(dòng)化程度更高一些。在他看來，寧波工廠的產(chǎn)品制造、質(zhì)量標(biāo)準(zhǔn)都一樣，達(dá)到“迪爾標(biāo)準(zhǔn)”要求方可量產(chǎn)。

　　檢測(cè)是保證產(chǎn)品質(zhì)量的重要環(huán)節(jié)，寧波工廠所有產(chǎn)品按OECD檢測(cè)標(biāo)準(zhǔn)進(jìn)行試驗(yàn)。每臺(tái)拖拉機(jī)出廠前均要做跑道轉(zhuǎn)彎半徑、駐坡等測(cè)試。為了提升外檢的檢驗(yàn)效率和檢驗(yàn)?zāi)芰?，公司在倉(cāng)庫(kù)區(qū)域建立新外檢站，縮短取件距離420m，提升了外檢檢驗(yàn)效率，為5E產(chǎn)品引入不增加檢驗(yàn)人員打下良好基礎(chǔ)。同時(shí)給外檢增添了5E必須使用的檢驗(yàn)設(shè)備，并對(duì)現(xiàn)有設(shè)備進(jìn)行了升級(jí)，使外檢的檢驗(yàn)?zāi)芰Φ玫竭M(jìn)一步提升。所有外協(xié)發(fā)動(dòng)機(jī)和其他進(jìn)料須檢測(cè)后格后方可安裝，保證來料合格。

　　迪爾寧波工廠車間可看到很多質(zhì)量控制點(diǎn)提示標(biāo)牌。如變速箱生產(chǎn)環(huán)節(jié)，所有關(guān)鍵部件經(jīng)過清洗才能裝配，保證變速箱清潔度間隙調(diào)整到位，扭矩控制保證高度精準(zhǔn)，所有變速箱經(jīng)過試驗(yàn)臺(tái)檢測(cè)合格才能流入下道工序。液壓系統(tǒng)線束牢固有清晰的標(biāo)準(zhǔn)，防塵罩不可打開。拖拉機(jī)從變速箱開始追溯，下線核驗(yàn)完后整個(gè)信息輸入質(zhì)量管理系統(tǒng)、整機(jī)可追溯。產(chǎn)品涂裝均要嚴(yán)格按噴漆工藝進(jìn)行，歷經(jīng)400小時(shí)的鹽霧試驗(yàn)以保證外觀質(zhì)量。
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迪爾寧波工廠動(dòng)力總成裝配線上有自動(dòng)導(dǎo)航小車，按裝配要求完成生產(chǎn)工序后，整個(gè)系統(tǒng)會(huì)自動(dòng)流轉(zhuǎn)，節(jié)省人工、提高生產(chǎn)效率。車間根據(jù)訂單設(shè)定節(jié)拍式生產(chǎn)，兩條生產(chǎn)線可移動(dòng)調(diào)整、最大化生產(chǎn)效率。零部件放在車間一側(cè)可視化裝配，滿足精益生產(chǎn)的要求。

　　在質(zhì)量管理方面，寧波工廠對(duì)供應(yīng)商、工序和員工均實(shí)行培訓(xùn)認(rèn)證制度。每個(gè)月、每個(gè)季度工廠還會(huì)邀請(qǐng)合作伙伴或客戶到工廠，分析產(chǎn)品質(zhì)量問題，持續(xù)改進(jìn)產(chǎn)品質(zhì)量。迪爾還有一套自己的調(diào)研系統(tǒng)，通過設(shè)置量化的指標(biāo)，考核單機(jī)失效率和調(diào)查用戶滿意度，為質(zhì)量改進(jìn)提供盡量客觀的參照。在迪爾寧波工廠車間內(nèi)還能看到很多工作小組看板，有非常明晰的工藝控制圖，細(xì)化到每個(gè)工序的掌握，包括質(zhì)量、交付、持續(xù)改進(jìn)點(diǎn)。

　　作為一家充滿社會(huì)責(zé)任感的企業(yè)，雖然這兩年行業(yè)蕭條、拖拉機(jī)業(yè)務(wù)受到很大挑戰(zhàn)，但迪爾寧波工廠在環(huán)保、廢水處理設(shè)備等方面仍做了大量設(shè)施更新。在車間內(nèi)處處可見安全提示，據(jù)透露，寧波工廠連車間內(nèi)的叉車都專門建立有運(yùn)行制度，以充分保障安全生產(chǎn)。至我們到訪之日，迪爾寧波工廠已經(jīng)1463天沒有迪爾謂之“損工時(shí)”的安全事故發(fā)生。


　　李立鳳表示，“迪爾寧波工廠造”的產(chǎn)品一定將經(jīng)得起市場(chǎng)驗(yàn)證?！爸挥杏脩粽f你好、愿意花更高的錢來買你的產(chǎn)品，才是我們公司發(fā)展的根本?！彼f。